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We are referred to as for the coldest, most unforgiving side of a mountain. We've helped explorers get to the most unfathomable heights of the Himalayas. But The North Face legend starts, ironically, on a beach. More precisely, San Francisco's North Beach neighborhood, at an altitude of only 150 feet above sea level. It was throughout 1966 that two hiking lovers resolved to adhere to their passions and founded a compact mountaineering retail store.

Soon afterwards, that little shop became recognized as The North Face, a retailer of high-performance climbing and hiking machines. In 1968, The North Face moved to the other side of San Francisco Bay, to the unbridled possibilities of the Berkeley area, and began designing and manufacturing its own brand of technical mountaineering apparel and equipment.

From the 1960s, The North Face brand treasured a subsequent amid avid outdoor athletes and began sponsoring expeditions to a few of the most extremely far-flung, still largely untouched corners of the globe. By the early 1980s, The North Face was taking exploration to the outer limits of the ski world, adding extreme skiwear to the product offering, for example, cheap north face jackets and north face denali fleece jackets for women. The 1990s ushered in an era when The North Face further broadened the outdoor world it helps to athletes to explore. Now, more than 40 years after its humble grand opening, The North Face delivers an extensive range of performance apparel, equipment, and footwear. We push the boundaries of innovation so that you can push the boundaries of exploration.

There's little telling what the next 40 years hold for us. However, there's one bedrock certainty: The North Face will maintain an unwavering commitment to pushing the limits of design, so that you can push your limits outdoors. Never Stop Exploring.